About us


PT. Ruby Privatindo is a leading manufacturer and exporter of 100% coconut shell charcoal briquettes, from Indonesia. We control every step of the manufacturing and quality control process of our briquettes, from coconut shell selection, cleaning and carbonization all the way through to final briquetting, drying and packaging. Our production locations are situated in all the major coconut harvesting regions of Indonesia in Sumatra, Java and Sulawesi. We supply coconut shell charcoal briquettes in bulk and can ship to any destination worldwide. We can produce briquettes in any desired shape or size and tailor make packaging according to our customers exact design preferences.

We insist on producing our own coconut shell charcoal for the majority of our briquette production and also working with a few select suppliers of high grade charcoal, to ensure that the fixed carbon content is high and ash content low. Our briquettes are perfect for use in Shisha/hookah or for barbeque, providing very high heat, long burn time and minimal ash. Due to the high quality charcoal used, our briquettes produce no smoke, odours or sparks while being burned.

Our group, through our companies PT. Ruby Privatindo and PT. Sofi Agro Industries also manufacture and export several other commodities and products including betel nuts, copra, dried turmeric, desiccated coconut and nata de coco.


We continually strive to become the number one manufacture of high quality coconut shell charcoal briquettes in Indonesia. We work constantly to expand our production base while committing to source and use only the highest grade coconut shell charcoal and other raw materials in briquette production. We commit to always using the most innovative and efficient production practices (such as in carbonization, briquetting and drying) to ensure consistently high quality product. We commit to always ensuring the highest levels of customer satisfaction through sincere and responsive communication, competitive pricing, timely delivery and consistently excellent briquette quality for all purposes.


We act responsibly

We maintain the highest integrity, fairness and ethical standards. We are actively involved in improving the communities in which we operate in through our extensive Corporate Social Responsibility programs.

We grow up together

We believe in creating win-win partnerships so we closely work with our suppliers, buyers and the authorities to ensure mutually beneficial growth and success for everybody in our supply chain.

We honor our commitments

We have developed a stellar name with our suppliers and buyers for consistently honoring our commitments in the highly volatile business environment we operate in.

We strive for excellence

We deliver customer satisfaction by striving for excellence in all aspects of our business. We continuously innovate and improve our business processes, products and services to achieve our goals.

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